AI for marketing
Our advanced AI for marketing is already delivering the campaigns of the future
Our pioneering AI solutions streamline effective and personalised B2C and B2B marketing. They combine large language models with our bleeding-edge algorithms and specialised agents to achieve a deep understanding of marketing domains. They enable the generation of compliant, higher-performing content at a velocity and scale previously impossible. Uncover opportunities and create deeper connections between your brand and your audiences to accelerate growth.
Improve engagement and drive marketing efficiency
Our marketing AI tech augments skilled marketing professionals’ intuition, experience, and perspective. It elevates strategy, enhance storytelling and optimise performance. And it provides actionable, data-driven insights, improving your marketing effectiveness.
Using our marketing AI technology frees up skilled professionals to focus on a campaign’s most creative and strategic aspects, like ideation and concept development. It drives efficiency by streamlining the repetitive side of campaign planning and execution. It can deploy, test, and iterate marketing assets and ideas at a speed and scale not previously possible. And it can generate content, suggest performance improvements, optimise cross-channel performance, and answer questions on behalf of your audiences.
Related resources
Case study
Audience AI: Global CPG
Client research showed significant opportunity to reach and convert new regular customers - but no insights on how to do so.
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AI hype vs. reality: what we learned from our client roundtable
AI now features as a hot topic in boardroom discussions, LinkedIn fresh takes, and headlines promising everything from world-changing breakthroughs to massive societal change. But for businesses, the real question is how to make AI actually work for them. That’s why we hosted a private roundtable with a select group of respected business leaders. We…
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It only gets harder: 16 business lessons you won’t get from ChatGPT
I recently got the chance to deliver a closing keynote at Cambridge Tech Week. Instead of my typical talk on how AI impacts business and society, I talked about my entrepreneurial journey, starting and investing in companies, as well as the social, political, and economic challenges facing UK startups. But perhaps the most interesting part was sharing…
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How good is AI at understanding context behind data?
Just because an AI system gets better at making decisions with data, doesn’t mean it understands the problem. Without context, it’s not intelligent, it’s just efficient. And doing the same thing over and over without questioning it? That’s not intelligence. That’s automation. Or, depending on who you ask…madness…. What does “understanding context” even mean in…
